Avenue Montaigne

Avenue Montaigne was first named the allée des Veuves (alley of widows) because women in mourning gathered there, but the street has changed much since those days of the early 18th century. The current name comes from Michel Eyquem de Montaigne, a writer of the French Renaissance.

Located on the strip, there are numerous stores specialising in high fashion, such as Dior, Chanel and Valentino, as well as jewellers like Bulgari and other toney establishment such as the Plaza Athénée hotel. Avenue Montaigne is now la grande dame of fashion.