Real Estate

How to market property effectively to get more offers

Are you trying to sell your home? Whether you’re just about to get started or are already experiencing bumps in the road, good marketing advice will help you out. You want offers from buyers, and you want them fast. Most people don’t want the home selling process to drag on for any longer than it really needs to. That’s why we’re going to help you out by letting you in on some property marketing secrets that actually produce results.

Marketing a property is not the easiest thing to get your head around if you’ve never done it before. It can all seem a little daunting and confusing, but it really doesn’t have to be. Instead, you can embrace the simple things and make the most of the marketing changes that anyone can get right. It’s not as difficult as you might already be imagining it is.

All of the things you need to know about marketing your home in a more effective way in order to receive more bids is laid out below. Read on now if you want to start taking advantage of the knowledge and wisdom that could help you clinch a home sale sooner than you had been expecting.

1. Market Proactively

You have to be proactive if you want to make a sale. You can’t just list your home with an estate agent and then put your feet up. That’s never going to result in the number of offers and the amount of interest you’re looking for. Instead, get out there, hold open house events and encourage people to take an interest in the property you’re trying to sell. In the end, this kind of approach will yield far better results for you as the offers come filtering through.

2. Know What Makes Your Property Unique

Every home has something that makes it stand out from all the others. This applies to your home just as much as any other. But when you’ve been living in a home for a long time, you often get used to it, and its highlights and unique aspects don’t seem as special to you as they once did. So, try to look at your home with fresh eyes. Think about what makes it stand out; what makes it unique. When you do that, you can use those aspects and unique selling points when marketing your home to the house hunting public.

3. Write a Good Ad

The way in which you word the adverts that you’re going to be using to sell your home and market it to the general public matter a lot. If you don’t get the wording right, people won’t even get to the end of the text before switching off, and that’s not what you want to happen at all. Ensure you write an ad that gets to the point and doesn’t waste time waffling on about things that don’t really matter. Cut to the important stuff that people want to know about your home.

4. Offer People a Warm Welcome

Marketing is not something that you only do before you meet potential buyers. It’s something that should carry on right through the process. So, if you want to make sure that you give the right impression and make people feel immediately positive when they arrive at your home, greet them with a warm welcome. This might not sound like much of a big deal, but it can be the difference between good first impressions and bad first impressions of your property.

5. Provide a Property in Great Condition

People always look at the condition of a property before they buy it. Offers aren’t going to be flooding in if your home is in need of massive renovation work and upgrading. People don’t always like to take on big projects that require them to sink a lot of time and money into the home as soon as they’ve bought it. Many people simply can’t afford to do that. And the ones that can afford it often don’t want to carry out such work. So, improve the overall condition of your home before you even start trying to sell it.

6. Emphasise the Light and Brightness of the Property

People like to live in homes that are light and bright. A dark interior can make even a large room feel oppressive and constraining. That’s what you want to avoid, so do what you can to make your home as light and as bright as it possibly can be. It will instantly make your home feel better and more appealing to buyers. They will notice this as soon as they walk through the door, so you want them to be impressed rather than impulsed by what they find. Make the most of the home’s natural light flooding in through the windows. And use LED lights where you need to in order to add extra light to dark corners.

7. Compare and Contrast Agents

Finding the right estate agent to work with you in marketing and selling your home is essential. There are plenty of estate agents out there, but not all of them will be right for you. As a homeowner looking for help with marketing your home, you will have specific things you need and expect from an estate agent. There is no reason to settle for second best when it comes to finding an estate agent. These days, thanks to the internet, it’s easier than ever to contrast and compare all of the options out there.

8. Don’t Forget to Show Off the Outside Space

The outside of your home is just as important as the inside, and that’s something that you should be careful to remember. Many people who try to market their homes focus on the property itself and what it has to offer on the inside. In a way, this is perfectly understandable. But it’s not an adequate way to market your home. You should show off as much of the outside space as possible; make the most of it if you can. By doing that, you will show buyers that there is more to your home.

9. Make Your Space Look Bigger

The size of the space is something that is really going to matter to a lot of people. If you can make the home look as big as it possibly can, you will find it easier to sell the home. People love properties that are large and spacious. So show off your home in the right light if you want those offers to be flying in before long. There are so many things you can do to open up the space and make it look bigger. You can do anything from adding more mirrors to your home to changing the way in which the furniture is arranged within the space.

10. Make the Most of Online Options

These days, you shouldn’t simply rely on one way of selling your home. Of course, you will want to use the services of an estate agent, especially if you’re selling a home in a desirable city such as Paris. However, that doesn’t mean you have to stop there. These days, you can market your property online as well. It’s up to you to get out there and market your property, and you don’t have to leave things to your estate agent. That’s the old way of doing things, and you really need to start embracing the new as well.

11. Take Great Photos

Taking photos is an important aspect of this. If you’re going to market your property successfully online, and if you’re going to be doing this alone, you will need to have strong photos to fall back on. People decide whether they even want to visit and look around a home based on what the photos tell them. If they don’t like what they see when looking at the photos, they might decide that your home is not for them straight away. That’s definitely not what you need, so learn how to take good photos and don’t limit the amount you use. After all, you can ever have too many of them.

12. Listen and Learn

You need to keep learning throughout the sale process. As you meet buyers, ask them what they thought of the home, how they found out about it and what their general impressions were. Then, even if they don’t want to make a purchase, you will have still got something out of the whole process, and that has to be a good thing, right? When you listen to what average house hunters have to say, you will learn a lot about your home and how successfully you’re managing to market it. It will definitely help you out going forward in this process.

Marketing your home is not easy, and it’s something that you might struggle with at first. However, if you follow all of the advice laid out in the 12 tips above, you’ll be receiving more offers in no time.

Photo: pixabay.com