Art & Culture

Parisian Museum of Advertising

The life of modern human society is simply impossible to imagine without such a phenomenon as advertising. It is difficult to say when there were the first advertisers, but we can safely say that advertising had become an important element of human development. And if we take into account the fact that Paris has been a favorite place for people of different creative professions historically, then the advertising had to become something special for this city.

Do you like advertising or are an expert in this field, or maybe just interested in all the original? In this case, you definitely need to visit Parisian Museum of Advertising (Musee de la Publicite), collected under its roof the brightest examples of the French advertising.

It is considered that the symbols of Paris are Arc de Triomphe, the Louvre or Eiffel Tower, and there is no point to argue. But regarding the advertising, Paris also has its own symbols. For example, one of the most striking symbols of the city is created in 1896 ad of the cabaret Tournee du Chat Noir, whose author was well-known graphic artist Theophile Steinlen. The cabaret was located in Montmartre – the most glamorous and bohemian place at that time.

But let’s return to our hero – the Museum of advertising. It was established in 1978 and collected the best advertising posters, radio and video clips. Today the museum’s exposition includes more than 400 thousand materials, made from the middle of the 18th century to the middle of the 20th century. Also the museum has a large collection of modern advertising products – this is 45 000 graphic works, posters, videos… The exposition is so varied that it would be interesting not only for connoisseurs and specialists, but also for people who are far from advertising.

Address of the museum: 107 Rue de Rivoli, Paris 75001. Tuesday – Friday 11:00-18:00 (Thursday 11:00-21:00), Saturday – Sunday 10:00-18:00. Day off – Monday.

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